Top 10+ SEO Agencies in Kansas City

Natural referencing is based on three pillars:

• The technique
• Semantics
• Popularity

These three fundamentals certainly will be necessary for the site to be well optimized.

The technique is how the site is designed, starting in particular with the source code which must be clean, but also the loading time of the pages, the compatibility of the site on mobile, the structuring, and the hierarchy of the contents, the title, and meta-descriptions.

Semantics is the content of the site, is it relevant, unique, qualitative, and in sufficient quantity to answer the question or questions of the Internet user and appear prominently in the results of search engines.

Popularity and therefore net-linking is the third pillar of SEO. Google will give your website a trust score obtained in particular according to the links it receives. You will need links that are in the same theme as yours and with a good trust score. A few quality links each month spread over time is the most natural and therefore the most effective net-linking strategy for gaining popularity in the eyes of Google. Avoid getting too many links in an uncontrolled way, Google could penalize you!

We talked about what SEO agencies are and how they work. But how exactly do they go about getting increased visibility for customers in organic search?

Firstly, there are many common tactics and actions between different SEO agencies. The ability to perform these tasks and levels of efficiency, however, may differ.

Below we detail some of the things your SEO agency should work on during the campaign:

Every business -whether it's a local SEO agency or an e-commerce SEO agency- works differently and every campaign is also unique. So there are a lot of variables at play. That said, many tactics are similar from agency to agency and campaign to campaign. So we've put together an overview of what an SEO agency does and some key questions to ask:

Research and analyze your website and your target market

• How well is your website currently performing?
• What is working well for competitors in your industry?
• What keywords are you targeting?
• What are the reasonable results to expect given your SEO budget?

Make on-page SEO changes

• Are page titles and meta descriptions optimized?
• Is the content of your website clear, concise, and optimized for SEO?
• Do you talk about your services and your added values using the right language?
• Are the pages optimized for the right keywords and themes?

Make off-page-SEO modifications

• Does your website generate links and mentions on the web?
• Is your server configuration working properly?
• What is the speed of your website?
• Is your website secure and does it provide a good UX?

Provide clear communication and frequent updates

• How often will you get SEO reports?
• What is included in SEO reports?
• What are your campaign goals?
• How does your SEO agency regularly keep up to date with business developments?

Create content or work directly with someone who is

• What content opportunities exist for your site?
• What type of content works best for your target market?
• How can we ensure content is SEO friendly?
• Does the content of the website contain strong calls to action?

Carry out experiments and tests

• How can we use data to make decisions?
• What key phrases drive visitors to action?
• What are the new/upcoming areas of opportunity?

These six areas provide an overview of key focal points for many SEO agencies and some questions you should discuss with your SEO partner regularly.

SEO is the non-paid -known as “organic- work of increasing your website visitors through search engine results.

In other words:

It is the name given to all the work done to make websites perform better in search engines.

SEO is the abbreviated form of the words Search Engine Optimization. The goal is for websites to rank better on the search engine results page (SERP).

With SEO, you can increase the performance of your website and reach more visitors.

SEO (Search Engine Optimization) will act on a site's organic traffic, that is to say, the traffic coming from the natural and non-sponsored results of the search engines. Thus, we oppose SEO (Search Engine Optimization) and SEA (Search Engine Advertising). In SEA, companies will have to pay in the form of auctions to position themselves on certain keywords. Let's get back to this complex art of natural referencing! Google, for example, uses 200 criteria to rank websites in its results pages or SERPs. Understanding how search engines work, knowing the 200 criteria, and being on the lookout for the latest updates or filters that can impact a website's positioning is a real thing. It is the SEO consultant or web referencer who takes on this role. Any SEO consultant must know the basics of natural referencing, that is to say, the three pillars of SEO!

For a company, it becomes obvious in 2023 to have a website. You also need to employ an SEO strategy to drive the right kind of traffic to your website and increase the chances of your business ranking on search engines.

So, here are three ways how SEO can help your business expand:

1.  Improve your online visibility

 When websites first go live, search engines don't automatically pick them up. This is because web pages should have high-quality, keyword-rich content. Google also favors authoritative and trustworthy websites. Fortunately, SEO tactics ensure that your website is properly structured so that it gets seen and builds recognition, allowing your business to climb the ladder of success.

2.  Connect local consumers to your business

 They do local searches to find nearby businesses. Fortunately, if your website uses SEO correctly, consumers are likely to see it in the top search results. Indeed, SEO is a strategy that levels the playing field between large and small businesses. Websites that contain popular keywords will always rank favorably on Google and other search engines. Research shows that around 92% of internet users will select a business on the first page of the results.

3.  Makes your business stand out among your competitors

 Although most large, well-established companies have a strong online presence, you can still put your business forward if you adopt a long-term SEO plan. Search engine optimization experts understand Google's algorithms and know the changes that can occur. It is therefore in your interest to turn to professionals who know how to use SEO to drive organic traffic to websites. But when potential contacts visit a page, what they want to see is a well-designed layout. This means that web design is just as important as SEO. Integrate both strategies and your business will continue to grow.

Now that you know the job of an SEO agency, how will you research and choose the best SEO agency? A few other key tips when researching companies:

Look for companies with a solid track record: Agencies with lots of customer reviews, case studies, and verified reviews from third-party sites give you an idea of how happy their customers are.

Look for companies with experience in your industry: have they worked with similar websites before? What results were they able to achieve? Do they speak knowledgeably about KPIs and industry-specific insights?

Look for businesses that match your campaign goals: Be clear and firm about your business goals for your SEO campaign. This is very useful for a good SEO agency, and they can develop a strategy that will allow you to achieve this.

Here is our list of reasons why you should hire an SEO agency:

• You will benefit from the knowledge of an expert
• You can reach various channels through an SEO agency
• You will have more time to focus on other aspects of your business
• You will have a competitive sector strategy
• You will inherit new ideas
• Everything will be measured
• All that is left for you to do is to wait and enjoy the results

If you're considering collaborating with an SEO agency, you've already considered the obvious benefits: more qualified website traffic, leads, and revenue. While these are key and overriding benefits, working with an SEO agency has many other tangible benefits.

With a SEO agency:

-Spend time managing your department

-Partner with experts in each area of SEO

-Have a marketing partner to educate you

-Discuss site changes with a seasoned expert

-Achieve long-term growth key performance indicators for the business

Without an SEO agency:

-Spend time learning and monitoring SEO

-Learn everything you need to know about internet marketing

-Slowly learning SEO through online sites

-You will have to guess if you have made the appropriate changes

-Obtain minimal or variable results