Top 10+ SEO Agencies in Cambridge

Here is our list of reasons why you should hire an SEO agency:

• You will benefit from the knowledge of an expert
• You can reach various channels through an SEO agency
• You will have more time to focus on other aspects of your business
• You will have a competitive sector strategy
• You will inherit new ideas
• Everything will be measured
• All that is left for you to do is to wait and enjoy the results

Natural referencing is based on three pillars:

• The technique
• Semantics
• Popularity

These three fundamentals certainly will be necessary for the site to be well optimized.

The technique is how the site is designed, starting in particular with the source code which must be clean, but also the loading time of the pages, the compatibility of the site on mobile, the structuring, and the hierarchy of the contents, the title, and meta-descriptions.

Semantics is the content of the site, is it relevant, unique, qualitative, and in sufficient quantity to answer the question or questions of the Internet user and appear prominently in the results of search engines.

Popularity and therefore net-linking is the third pillar of SEO. Google will give your website a trust score obtained in particular according to the links it receives. You will need links that are in the same theme as yours and with a good trust score. A few quality links each month spread over time is the most natural and therefore the most effective net-linking strategy for gaining popularity in the eyes of Google. Avoid getting too many links in an uncontrolled way, Google could penalize you!

Every SEO agency is unique, but worthwhile companies have a similar goal: to help your business grow. At the end of the day, an SEO agency's job is to partner with you to generate leads, phone calls, visits to your stores, purchases, and more. through research.

Much like you hire an accountant to streamline and improve your books or a cleaning company to clean the office every week, partnering with an SEO agency means you're connecting with an agency whose goal is to improve your search engine visibility. of research.

Let’s say you run a rental car business in Hamburg, Germany. You are an expert in cars. You spend your day talking about cars in general

*SEO car company

You want to find more potential customers for your business and hear from your customers that they are finding local rental car companies through search engines like Google.

Taking the time to learn, implement and adjust an SEO campaign is not an option for you. So you find a reliable and reputable SEO agency to help you manage your web presence in search engines.

A few months later, your site begins to appear at the top of Google results for searches such as “Rental cars in Hamburg, Germany” and “Rental cars near me“. A beautiful partnership was born! You're busier than ever with leads from search engines.

By partnering with a quality SEO agency, you get the expertise to generate more business from organic searches. The thing about working with an SEO agency is that organic (unpaid) search traffic in Google tends to produce very high-quality leads.

The beauty of SEO is that your marketing efforts allow designated customers to find you online. Most marketing channels require businesses to deliver their message to thousands of customers, hoping that a small percentage of them will be qualified leads.

SEO works in the opposite direction: it makes it easier for people to search for and find your business when searching online. By nature, leads generated by the organic search are self-qualified. This means people already received the product or service that you are looking for.

SEO is the non-paid -known as “organic- work of increasing your website visitors through search engine results.

In other words:

It is the name given to all the work done to make websites perform better in search engines.

SEO is the abbreviated form of the words Search Engine Optimization. The goal is for websites to rank better on the search engine results page (SERP).

With SEO, you can increase the performance of your website and reach more visitors.

SEO (Search Engine Optimization) will act on a site's organic traffic, that is to say, the traffic coming from the natural and non-sponsored results of the search engines. Thus, we oppose SEO (Search Engine Optimization) and SEA (Search Engine Advertising). In SEA, companies will have to pay in the form of auctions to position themselves on certain keywords. Let's get back to this complex art of natural referencing! Google, for example, uses 200 criteria to rank websites in its results pages or SERPs. Understanding how search engines work, knowing the 200 criteria, and being on the lookout for the latest updates or filters that can impact a website's positioning is a real thing. It is the SEO consultant or web referencer who takes on this role. Any SEO consultant must know the basics of natural referencing, that is to say, the three pillars of SEO!

• Evaluate the notoriety of your potential service provider

Today there are many providers in the field of natural referencing. It is therefore quite normal to be well informed to find the best SEO agency. You can already check the positioning of your potential service provider on search engines. How is it positioned on the keywords of its sector of activity?

You can also type its name into search engines to see what sites the business is mentioned on. These are simple ways to get an overview of its net-linking methods. This probably reflects his way of doing things during his performances.

• Check references and previous achievements

Customer testimonials are reliable sources to assure you of the seriousness of the company with which you plan to collaborate. The company can display its customer references on its site. It even happens that it collects the written testimony of its customers to publish it on its site. If this is the case, do not hesitate to contact the communication or marketing department of these companies. Who better than a client to recommend the services of an agency?

Sometimes it is necessary to consult the opinions of Internet users in various forums. It will also be possible to see customer reviews on sites specializing in testimonials and company ratings.

• Find out about your financial situation

The work of natural referencing is done over the long term. It is, therefore, necessary to choose a company that has good financial health. Indeed, if it finds itself forced to stop its activity, the team dedicated to your project will no longer be able to provide its service. It will be a heavy loss for you. Your SEO strategy will not be deployed optimally. And you will probably have to pay another company for a quality SEO service.

• Ask for quantified and temporal objectives

A good SEO service provider is the one who gives you time and quantified objectives. A serious and competent SEO agency will be able to give you a delivery date for an audit and recommendations. They should be able to give you a detailed schedule for the implementation of their recommendations. They will also be able to tell you when you will be able to observe the first SEO results. A transparent service provider will tell you that SEO results are not instantaneous and are felt after a few months. In general, the first SEO results appear 2 months after the application of the strategy. They are optimal after 6 to 8 months.

• Evaluate the transparency of your service provider

Transparency is an essential criterion for collaboration in complete confidence. A competent company will explain its natural referencing methods to you in detail. They can popularize the information so that you understand the actions they propose to boost your site. Do not venture with a team that promises you an immediate result. This will be proof of bad faith coupled with a promise that cannot be kept since a good net- linking campaign takes time.

The natural referencing agency is therefore an essential service provider to boost your business on the web. They will be able to analyze your site and the web environment in which it operates. After an audit is carried out by its consultants, it will make recommendations that it can apply to itself. They can implement relevant strategies against your competitors. Thanks to their expertise, you will be able to appear in the first results of the Google search engine. You will see your traffic increase and your lead acquisition will potentially be better.

We talked about what SEO agencies are and how they work. But how exactly do they go about getting increased visibility for customers in organic search?

Firstly, there are many common tactics and actions between different SEO agencies. The ability to perform these tasks and levels of efficiency, however, may differ.

Below we detail some of the things your SEO agency should work on during the campaign:

Every business -whether it's a local SEO agency or an e-commerce SEO agency- works differently and every campaign is also unique. So there are a lot of variables at play. That said, many tactics are similar from agency to agency and campaign to campaign. So we've put together an overview of what an SEO agency does and some key questions to ask:

Research and analyze your website and your target market

• How well is your website currently performing?
• What is working well for competitors in your industry?
• What keywords are you targeting?
• What are the reasonable results to expect given your SEO budget?

Make on-page SEO changes

• Are page titles and meta descriptions optimized?
• Is the content of your website clear, concise, and optimized for SEO?
• Do you talk about your services and your added values using the right language?
• Are the pages optimized for the right keywords and themes?

Make off-page-SEO modifications

• Does your website generate links and mentions on the web?
• Is your server configuration working properly?
• What is the speed of your website?
• Is your website secure and does it provide a good UX?

Provide clear communication and frequent updates

• How often will you get SEO reports?
• What is included in SEO reports?
• What are your campaign goals?
• How does your SEO agency regularly keep up to date with business developments?

Create content or work directly with someone who is

• What content opportunities exist for your site?
• What type of content works best for your target market?
• How can we ensure content is SEO friendly?
• Does the content of the website contain strong calls to action?

Carry out experiments and tests

• How can we use data to make decisions?
• What key phrases drive visitors to action?
• What are the new/upcoming areas of opportunity?

These six areas provide an overview of key focal points for many SEO agencies and some questions you should discuss with your SEO partner regularly.

An SEO agency is a business that implements activities to increase the rankings and organic traffic of websites on search engines.

Businesses that provide search engine optimization services provide the following SEO services to website owners:

1. On-Page SEO
2. Off-Page SEO
3. Technical SEO

The techniques and strategies applied by SEO agencies for search engine optimization may be different from each other, but the purpose of all agents is to increase organic traffic by increasing the rankings of websites. SEO agencies have many SEO experts and they aim to increase the organic traffic of your website by communicating with each other.

Among the SEO agencies, some agencies directly solve the problems on your website and report the problems to you. If you have a team within your company that can solve problems, you can get SEO consultancy services.